RED Shield Dealer Services |
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Experience the RED Shield Difference

Welcome to RED Shield Dealer Services. At RED Shield, we believe in doing things differently. Too many of our competitors are identical—they offer the same plans with different names, outdated marketing material and programs, and software that barely works. Making matters worse, they often have horrible customer service and don’t pay their claims. If you are an agent, this is frustrating because it puts you at the risk of hurting your valuable relationships with your dealers. If you are a dealer, it hurts your relationships with your customers.


At RED Shield, we allow you to focus on the most important thing: growing and maintaining your business – not dealing with angry customers and working with outdated technology.

Excellent Reputation

RED Shield has an excellent reputation. For over 5 years, we have administered thousands of service contracts to consumers nationwide. During that time, we have maintained some of the lowest complaint rates in the industry. Our mission is to ensure every customer’s issue will be resolved within reason. RED Shield customer service professionals are required to make sure that every customer gets off the phone happier than when they started.


Our staff is vigorously monitored to make sure that your customer is getting the best possible service. This is why RED Shield has maintained an “A+” rating with the Better Business Bureau, as well as achieving Rip Off Report verification. With a RED Shield protection plan or ancillary product, you can rest assured your customer is getting the best possible customer service.


We also offer our innovative Dealer Connect program, which is a free dealer BDC center in a box, where we offer re-marketing campaigns and a second chance program for customers of dealerships, allowing dealerships and agents to recapture revenue that otherwise would be lost.

21st Century E-Contracting

It’s the 21st century! In the 1990s and early 2000s everyone used Internet Explorer, had Windows 98 or XP, and relied heavily on paper. Only 10 years later, that has totally changed. In today’s technologically advanced world, companies—including dealerships—are now using iPads, Android tablets, Mac computers, and variety of internet browsers.


Unfortunately, most of our competitors haven’t kept up and continue to use antiquated e-contracting systems that were built 10-15 years ago. Those systems are often complex, hard to use, and many of them can only be used on one device! In addition, it is rare to find one single platform that allows you to offer both service contracts and ancillary products. This forces dealers and agents to use multiple platforms to offer all of their products.


RED Shield is a proud member of the 21st century! Not only is our e-contracting system extremely easy to navigate and use, it can be used on any device! Access it directly from any computer, iPad, Android tablet, iPhone, or almost any other platform.


Just because it’s easy to use doesn’t mean that it isn’t powerful. Our innovative e-contracting system allows you to track commissions, payment statuses, cancel accounts, claims, and much more. Most importantly, you can sell both our protection plans and ancillary products out of the same portal! No more toggling back and forth between multiple accounts.

We Cover Almost Anything with an Engine

Many of our competitors focus on one service contract type—auto, motorcycle, or RV’s. But at RED Shield, we take the approach that we should cover almost everything with an engine!


We cover cars, motorcycles, scooters, ATV’s and UTV’s, snowmobiles, personal watercraft, RVs, and trailers.


If you are an agent, this means you can service all different types of F&I offices, not just one or the other.

The Best Protection Plans

Our leadership and executive team have compiled years of experience and feedback from customers to create the most customer-friendly protection plans in the service contract industry.


From the highest limits of liability and the best roadside assistance options to the best coverage types, all of our service contracts were built to be customer-friendly.


We also offer add-on options that most of our competitors don’t have. Coverage is available for commercial use vehicles, vehicles used as snow plows, and even lift kits.


All of our service contracts are written to be easy to read. Competitor contracts often look like a customer would need to hire a law-firm to interpret it. Not RED Shield. Our service contracts are easy to read, meaning you can focus more time on selling and less time on answering questions from customers about contract verbiage.

The Best Agent and Dealer Relations Departments

Our Agent and Dealer Relations Department is the best in the industry. All of our staff members who help our agents and dealers are required to be friendly, responsive, and competent.


Whether it’s ordering a new batch of brochures, dealing with technical issues, or answering questions about a claim, our staff is equipped to be responsive and accommodating. While many of our competitors are slow to respond, take days to answer questions, and refuse to think outside the box, all of our staff is trained to be the opposite.


If you are an agent, this means you don’t have to worry about responding to frustrated dealers.


If you are a dealer, this means that when you call us, we will answer and respond in a timely fashion. The last thing you have to worry about is tracking down answers. With RED Shield, you don’t have to.

Backed by an

“A” Rated Insurer

All of our service contracts and ancillary products are backed by “A” rated insurers with AmBest, meaning you can rest assured knowing that your customers are using products that are underwritten by companies that are stable and financially secure.



We have extensively compared our rates to that of our competitors and worked with our insurers to create plans that benefit you and your customers.

Experience the

RED Shield Difference

Don’t settle for competitors that have bad reputations. RED Shield is pleased to offer the best products, service, and options available. We pride ourselves on our company and organization, and want you to be a part! Contact us today at (888) 758- 4740 for more information on what sets us apart, and on how you can experience the RED Shield difference!